About MeMe Mobile Premium Media Channel
MeMefy your life and your brand advertising message!!
MeMe Mobile, a subsidiary of Digitata Limited, knows when some 89 million different mobile users have their
eyes on the screen... In fact, we know who, when and where.
There is a massive overload of content that consumers can choose from today. It is fair to say that the vast
majority of this will not attract the audiences required. Relevant, usable and creative content is critical
in attracting the right audiences to your marketing messages.
"The medium has become the message", as Marshall McLuhan said many years ago. When wrapped with meaningful
content, we know that audiences are more likely to engage in and take-up the accompanying advertising. This
is made more personal for subscribers, when communicated via their own personal phone devices.
Meme-Mobile is a premium advertising channel that offers a unique customer interfacing experience for your
brand. Unlike many media types, this delivers a singular opportunity for your brand to get the market
results you require. MeMe Mobile offers an innovative premier media channel and advertising solution that
presents advertisers' customized brand marketing messages to mobile subscribers on their mobile telephone
devices; targeting the consumer based on certain demographic, location and other value criteria, triggered
by either the start or end of voice calls.
Meme Mobile's premium media channel adds value and customer experience across the globe, and offers the
subscriber various types of content on the USSD platform. The consumer can decide which content is
preferable, and the selected content is delivered on his mobile telephone device when he makes a call.
The Meme Mobile Media Channel offers a unique interactive customer experience platform and portal. The
platform allows the subscriber to interact with the content delivered, which could be content of interest,
marketing messages, or even interactive gamification, while at the same time carrying out database
compilation for profiling purposes.
Not only is MeMe Mobile a world class premium media channel carrier, with specifically designed content for
individual regions, all supplied in partnership with Kagiso Digital Media, news leader in Africa, but MeMe
Mobile also enables marketers to reach more people, across more markets, than with any other medium.
Now, marketers can target their marketing message to the right type of person, in the right place, at the
right time-- repeatedly, with consecutive messages. MeMe Mobile can measure exactly who responds, where they
responded, and to what they responded. This gives the marketer unsurpassed control and unbeatable measurable
The MiMeme portal allows clients to track their campaigns in real time and offers the client detailed
post-campaign insights and statistics.
Trials in markets in Africa and a live implementation with a major mobile operator in southern Africa have
confirmed the impact and immediacy of this medium.